As Nature Inspires Art, Data Inspires Customer Relationships:

Using Data to Nurture Your Best Leads

This e-book is the second in a series designed to show how data can inspire a new art of marketing among today’s practitioners.

But the art of modern marketing isn’t in the data itself—it is in what you do with the data. What happens when you understand which data is most important, how to make sense of it and how to apply it to solve marketing challenges?

You’re able to develop leads smartly and build better relationships. In this book, we’ll explore how data can help you:

Turn prospects into relationships
Use those relationships to drive revenue
Make sure prospects become not only customers, but your best customers

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.