Headquartered in Boston, Skyword is a content marketing platform that connects thousands of creative influencers with brands from all over the world in order to create story-driven content intended to help guide customers through the sales funnel. The company also uses its software and services to help brands become publishers by creating natural, organic touchpoints for the content they produce.
– Ruben Sanchez, Senior Director of Marketing at Skyword
After the overwhelmingly positive response to the initial assessment, Skyword is gearing up to partner with ion again in order to turn responses into an interactive infographic. They will also soon make the assessment available online to all of their clients in an effort to gain an even deeper understanding of their audience.
“Creating this content was about more than just lead gen,” Sanchez says. “It was about knowing our audience so we wouldn’t start a conversation with an expert and treat them like a beginner, and we had to build something that would be engaging for both. We couldn’t have done this on our own.”
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