Purchasing Power is a voluntary benefit provider of employee purchase programs. Eligible employees can buy computers, electronics and home appliances from Purchasing Power through the ease of payroll deduction. The company maintains relationships with many major manufacturers, as well as several resellers, distributors and other suppliers.
Purchasing Power’s B2C ecommerce programs provide a valuable benefit to employees by allowing them to make purchases and have funds deducted directly from their paychecks. However, the company wanted to increase their value proposition by delivering educational content to aid in the purchase decision.
Because Purchasing Power’s B2B team had already seen success with ion, the B2C team decided to utilize the tool to create interactive content for consumers. They chose to use ion’s professional services capabilities to help bring this vision to life and help translate their written content into visually engaging and participatory experiences. Speed to market was facilitated using ion’s growing library of Quick Start templates to rapidly deploy concepts. And ion’s services team created more custom B2C-focused experiences from scratch. These bespoke experiences were also saved as Purchasing Power Quick Starts that can be quickly cloned and versioned in the future. Together with ion’s services team, Purchasing Power initially created three interactive experiences: