Infogroup offers solutions to improve every aspect of a marketing campaign from quality consumer data, e-mail and direct mail solutions, database processing and more. Infogroup's comprehensive databases include 210 million U.S. consumers, 14 million U.S. businesses, 13 million executives and professionals, and so much more.
Without a way to create, manage and implement landing page testing for multiple brands and segments, opportunities for conversion improvement were limited. With a current customer base of 4 million users - and growing, Infogroup sought a way to increase the efficiency of their landing page program through testing and optimization.
– Nicole Bukacek, Director of Online Marketing, Infogroup