A multinational manufacturing conglomerate with strengths in government, commercial and military markets was seeking a global B2B lead-gen solution.
This company, which remains nameless at their request and due to the sensitive nature of their industries, has global reach and needed multi-lingual landing experiences with language and database support for single- and double-byte characters.
The company uses global print advertising to drive traffic to download topic-specific technical white papers. This activity takes place at the top of their lead-generation funnel and marks the start of a long, complex sales process.
Prior to enlisting ion’s post-click marketing platform, our client procured landing pages as part of the service provided to them by their advertising agency.
– Confidential Client, Web Marketing Specialist, Multinational Manufacturer