–Jesse Abrams, Digital Associate Marketing Manager, General Mills Canada
General Mills is among the world's largest food companies, marketing some of the world's best-loved brands, including: Betty Crocker, Pillsbury and Green Giant, in more than 100 countries on six continents. The company generates annual revenue of approximately 14.9 billion in the U.S. Retail, International, Bakeries, and Foodservice markets.
General Mills drives millions of unique visitors from paid search and other online media sources. The goal? Convert this traffic using online registration for free newsletters that offer recipes, meal ideas, coupons and more. Prior to adopting ion, the General Mills teams worked in a very decentralized manner, even though both were working towards the same lead generation goals. They needed an easy way to centralize the management of their landing pages and create a repository for standardized components such as forms, page layouts and data exports.
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