BloomReach’s Personalized Discovery Platform matches content to what people are seeking across marketing channels and devices. The company helps e-commerce marketers acquire customers and convert more customers using personalized experiences. The platform uses BloomReach’s proprietary Web Relevance Engine to integrate organic, paid & site search with digital marketing and merchandising. By dynamically adapting and personalizing websites, mobile sites and native apps, BloomReach increases revenue by interpreting consumer demand and delivering more relevant user experiences in any marketing channel.
One of the unique features of the BloomReach platform is how it curates products to drive increased e-commerce transactions and order value. BloomReach’s marketing department wanted to creatively demonstrate how important language is by engaging consumers to use their own words to describe a single dress. By developing a modern, visually driven quiz for consumers to describe attributes of a dress, BloomReach was able to capture an authentic data set based on real descriptions from actual consumers.
BloomReach selected the ion interactive content platform to help them quickly launch a highly engaging quiz. With ion, BloomReach’s Adam New-Waterson was able to design a highly custom experience based on their exact requirements and launch it with minimal internal resources. They then drove traffic to the quiz through social channels such as Twitter, via targeted email campaigns and paid advertising. Each channel drove strong participation, and the quiz gained significant viral momentum, resulting in a high participation rate.