Arcserve, a global company headquartered in Minneapolis, Minnesota, is a leading provider of data protection and recovery software that provides organizations with the assurance that they can recover their data and applications when needed. Founded in 1990, Arcserve provides a comprehensive solution for virtual and physical environments, on premise or in the cloud, backed by unsurpassed support and expertise. Arcserve has an active customer base of 43,000 end users in more than 50 countries and partners with over 7,500 distributors, resellers and service providers around the world.
In Arcserve’s transition to a more advanced web infrastructure, they wanted to overcome common content marketing challenges — time, resources, scalability — while also infusing more interactivity and innovation into everything they were doing. Industry content was traditionally seen as “boring” and Arcserve’s strategy is to debunk that stereotype, differentiate the company through its content, while increasing engagement and lead conversions. Arcserve’s global presence provided an additional challenge since much of the content needs to be created in a variety of languages without sacrificing quality, agility and speed to market.
Arcserve tapped the ion platform to produce engaging interactive content experiences, and worked with ion’s professional services team to help bring some of their content ideas to fruition. Working with ion, Arcserve’s marketing team was empowered to scale its content creation, producing significantly more than they had in the past. And, with ion’s Creative Studio, Arcserve can easily copy experiences and localize them for their regions across the globe. Everything from language & font variations, to fully integrated forms made the globalization of Arcserve’s interactive content experiences a scalable, manageable endeavor.