The Data-Inspired Art of Growing Customer Relationships
The Data-Inspired Art of Growing Customer Relationships
This e-book is the first in a series designed to show how data can inspire artful marketing that delivers what your customers really want.
Through this series, we’ll explore how you can use data to really see your customers—who your most valuable customers are, what they do and what appeals to them.
We’ll explore strategies that will help you learn how to:
- Make sense of what can seem like an overwhelming amount of information
- Extract insight by focusing on the relevant details found in data
- Use that insight to build better relationships